West coast rapper and pioneer, Ice Cube has expanded his brand into the visual arts with art memorabilia company RareInk.com. The two collaborated on hand-picked artists: MiQ Willmott (TWEEQIM), Kerry Laster (Phantom Kay), Mark Sgarbossa, Grzegorz Demoradzki (Gabz), Leon Bedore (Tes One), and Patrick Hoelck.
Ice Cube wanted to combine art that would be special and rare for his fans to have: “When you’re a fan, you want to be as close to the artist as possible.” Not only does the sale of the art benefit fans, but also charity, with 10% of the sales donated to the Minority AIDS Project.
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