First Lady Michelle Obama has strategically found a way to better her fight against childhood obesity by ‘strong-arming‘ a partnership with big-time cheapo chain store company, Walmart. But let’s not be fooled they are not heroes, Walmart has a lot to gain from this, it would clean up their image from the 2005 tarnishing documentary film, Wal-Mart: The High Cost of Low Price. But most importantly this anti-obesity campaign will allow, 140 millions of Americans who shop Walmart, to be able to buy raw foods at affordable prices, which will compete with the cheap pre-packaged, pre-cooked foods they’re used to buying.
“To say I’m excited is probably an understatement because we’re really gaining some momentum on this issue,” Michelle Obama spoke, front of crates packed with fruits and vegetables. “We are seeing a fundamental shift in our national conversation about how we make and sell food. That’s something that wasn’t happening just a year ago.”
And how do they really plan to effectively do this? With a four-year practical plan. In outlining the changes, officials said they plan to reformulate thousands of packaged foods by 2015. Their goals include reducing sodium by 25 percent and added sugars by 10 percent, and removing all remaining industrially produced trans fats and partially hydrogenated oils.
“No family should have to choose between food that is healthier for them and food they can afford,” said Bill Simon, president and CEO of Walmart U.S. “We are committed to working with suppliers, government and non-governmental organizations to provide solutions that help Americans eat healthier and live a better life.”
Being that Walmart is the second biggest U.S. grocer we may be able to see more apples, oranges, spinach, and juicer appliances in our ghetto households, hopefully saying buh-bye to kool-aid and pre-packaged veggies, and that’s a good thing. I’m tired of reading this from the U.S. Centers for Disease Control and Prevention:
“Sixty-eight percent of U.S. adults are overweight and half of these are obese, with a body mass index of 30 or higher. A third of U.S. children are obese.”
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