Braun, the company of shavers and trimmers, has really gone the next level to connect with hip-hop the right way with its new online campaign featuring a multi-cultural cast of urban creatives: super b-boy, Ronnie Albonado; Massachusettes DJ Lean Rock; Spanish artist, Emil Kozak; and Portland skateboarder slash model slash guitarist, Kerry Degman.
Each artist is profiled with a video doc; DYI video shaving tips; along with a biographic profile featuring the full line of Braun shavers and trimmers; and super appropriate backed hip-hop music – I’m still trying to figure who was rapping – but the point I’m trying to make Braun did a terrific job in establishing that it can connect with urban culture in a sleek, fresh package all using the black and white format with some touches of royal blue.
Whoever created this campaign? Kudos and respect!
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